Manufacturer of power supplies and EMI filters.
Dedicated website development and marketing partner
2019 – 2016 (7 years)
What the customers see
Customers –mostly technical engineers– loved the new easy-to-use website to access the hundreds of detailed product specification documents.
Business and salespeople loved the fact that it was easy to learn about Astrodyne’s products and locate the people to talk to.
The redesigned enhanced product search made it easier for engineers to get details on technical specs to develop their products.
When the product information loaded, with one more click you could download the product sheet, send a request more info, and contact a technical specialist directly, features which had not been possible before.
Making the app managable
The legacy website was in static web pages attached to an out-dated shopping cart. Initially, I was brought in to advise on SEO, but it was clear that the website needed to be re-developed entirely. It was un-manageable.
I created a new website design and developed the website with users and search engine optimization and marketing in mind. With an easy-to-use admin interface, employees were able to update their own content and images and make changes without needing to contact the IT department.
I also developed product search to help engineers locate parts to match their specifications, that would also help to rank these pages in search engines. Very quickly we saw results in organic search engine traffic growth and users loved it.
Design and customization of new theme. Design of product search front-end functionality.
