International manufacturer of cables and interconnect solutions.
Dedicated website development and marketing partner
2010 – 2016 (6 years)
What the customers see
Customers –mostly technical engineers– loved the new easy-to-use website to access the hundreds of detailed product specification documents.
Business and salespeople loved the fact that it was easy to learn about Winchester’s products and locate the people to talk to.
The redesigned enhanced product search and product cross-reference tools meant you didn’t have to reload the page to get more details.
When the product information loaded, with one more click you could download the product sheet, send a request for 3D models, and contact a technical specialist directly, features which had not been possible before.
Making the app managable
The legacy website was in an old shopping cart. All the pages of the website were in this shopping cart. Initially, I was brought in to advise on SEO, but it was clear that the website needed to be re-developed entirely. It was un-manageable.
I created a new website design and developed the website with users and search engine optimization and marketing in mind. With an easy-to-use admin interface, employees were able to update their own content and images and make changes without needing to contact the IT department.
I also developed extensive product search, and product cross-reference tools so that you could use a competitor’s part number and look up the Winchester part number that would replace it. This was linked to part specs and documentation.
Very quickly we saw results in organic search engine traffic growth and users loved it.
Design and customization of new theme. Design of product search front-end functionality.
Astrodyne Website w/ Product Search